PPC MANAGEMENT (PAY PER CLICK)
We can help you with your PPC management needs. If you’re looking to launch a new campaign or need help managing your current campaigns then we are more than happy to help. We have experience creating and managing both Google Adwords campaigns and Bing Ads/Yahoo ads. Quality campaigns can determine whether or not you waste your marketing money or whether you have a great ROI.
OUR PPC MANAGEMENT PROCESS
When creating or managing PPC campaigns we follow a very structured process. We do this to ensure that we create the most effective campaigns. Our goal with each campaign is to provide you with a great ROI.
REVIEWING/SETTING PPC GOALS
The first portion of our process involves determining what your goals are. Are you trying to sell a specific product or products? Are you focused on selling a particular brand? By knowing what your focus is we can determine where your focus should be.
Once we know where to focus your ads we can then start doing the research to see what keywords we should focus on. Finding the right keywords is paramount in getting your campaigns on a firm foundation.
Ad copy refers to the ad that is being displayed when keywords trigger your ads. The right keyword and ad copy combination can make a big difference in your CTR (Click Through Rate). So, during this process we will work on optimizing your ads to improve CTR.
LANDING PAGE OPTIMIZATION
Landing pages in the PPC world refer to pages that customers “land on” or arrive at after clicking on an ad. Having a quality landing page not only improves your quality score for your keywords, but it also provides customers with a great user experience.
CONVERSION TRACKING AND ROI
The conversion tracking process is where money is made and saved. It is here that we can most effectively evaluate your campaigns to see what’s working and what’s not. Once we get your ads up and running and have collected sufficient data then we can start making more educated decisions. We can start refining your ads, your ad copies, and your landing pages.
CONTINUAL PPC MANAGEMENT
PPC marketing is a continual process. The whole PPC marketing process is really cyclical in nature. We can often get campaigns up and running well and they can be self sustaining for a short time. However, all campaigns need some continual love and analyzing.