BUILD YOUR WEBSITE WITH A PURPOSE
A WEBSITE WITHOUT GOALS IS A WEBSITE WITHOUT PURPOSE
The FOUR keys to making money from your website are:
- FOCUSED/GOAL BASED DESIGN
- PROPER DEVELOPMENT
- CALCULATED MARKETING
- ACTIVE ANALYTICS
For web design to be effective it must be focused. There must be a purpose for the design of each section/page. The design must be centered around the goals of the website. 99% of the time those goals should be conversions (e.g. Phone calls, Sign ups, Sales, Form Submissions, etc.).
Having your website built properly has has short term and long term effects. Some key benefits of proper development are:
- 1) Good structure for onsite SEO
- 2) Easy to edit & add content for anyone (CMS)
- 3) Mobile/Responsive website. Site looks good on all devices (desktop, tablet, phone)
- 4) Built in modern a modern/widely used framework allows for good support
- 5) Built efficiently for FAST LOAD TIME
You should always let numbers drive your marketing. Quality initial research and selective marketing will make the best use of your marketing money.
Calculated Marketing should determine the following:
- 1) Where to spend your money
- 2) What your ROI is from each channel
- 3) What keywords your should be focusing on with Paid (SEM) & Organic search
- 4) What products/services have the best ROI
In order for marketing to be effective you must continually analyze your data. You must active in determining what is working and how well it is working. At Connect 4 Web Design we the do set up, collection, and active analytics for you. We regularly monitor your data and provide you with insights and feedback to help you making educated decisions.