In setting up this new website http://worldyardgames.com/ I wanted to track conversions to see which keywords were most effective in converting clicks to sales. However, in searching on where to paste the google conversion tracking code I found myself wandering from site to site.
I finally came across this answer in the woothemes documentation
I just implemented the code and time will tell if this will work, but in the set up process things seemed to go well and I believe that it should work.
I did come across a second option, but it seemed quite lengthy in set up and required a plugin which I was not a fan of.